In our world which favors instant gratification and a good bargain over pretty much everything else, it’s no wonder pre-made clothing’s such an illustrious industry.
Bringing both affordability and general accessibility to the table it’s become a go to resource for people to clothe themselves. However, with the surplus of discarded clothing collecting in resale stores, it’s no wonder we’re beginning to give value to giving new life to old outfits.
According to recent research by GlobalData, there has been a recent rise in the popularity of thrifting, growing 21 times faster than the typical fast fashion retail market.
This uptick in popularity lends itself to the latest surge in resale apps that hit the market in the last few years, broadening the call to a whole new generation of online shoppers. With the traffic platforms like Depop and other similar companies are producing, it brings new life to the previously ailing resale market.
With current fashion trends once again seeing a return to the now “vintage” styles of the ’90s, many consumers find themselves preferring to procure more authentic pieces rather than remakes. This style has been flooding the resale market at affordable prices for consumers to make room for new wardrobes previously doesn’t hurt.
In this new era of environmental consciousness, sustainable fashion helps lower the industry in reducing its global carbon emission from 10%, as reported by the United Nations Economic Commissions for Europe in 2018.
Large fast fashion companies have also noticed this move towards resale fashion and the projected rise in the market currently from $32 billion a year to $51 billion by 2023. Brands like Gucci and Levi’s have launched programs where they sell their second-hand merchandise on their platform, while Walmart has partnered with Threadup.
With the constant evolution of fashion and the clothing industry, backing resale is a solid investment for large companies, and is a valid way for eco sensitive people to shop. And with it’s surge in popularity it’s the newest trend for fashionistas to follow.